The Art of a Great Go-To-Market Strategy: How to Prepare Your Business for the BIG LAUNCH!
Launching your business is much more than creating a social media ad and hoping for the best. Entrepreneurs must create a marketing strategy that will reach the right customer, at the right time and in the exact way the customer wants to be approached. In this webinar, you will learn how to create an ideal customer profile, a unique selling point and a sales funnel that will take customers from curious to converted!
Featuring: Coko Eason; GTM Expert and Senior Program Manager for 2GI
Bio: Coko Eason is a former startup founder with over 7 years of experience in tech, accelerators, GTM strategies and venture capital. She also has an extensive background in event management and uses those skill sets to teach others how to plan, execute, operate, sell and manage any type of business, project or product.
ASL Interpretation and Captioning will be provided. To make a reasonable accommodation request or if you have questions about this session, please email Laura Thrasher at lthrasher@ndi-inc.org. Please allow at least 3-5 business days’ advance notice; last-minute requests will be accepted but may not be possible to fulfill.