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Evaluating Your Idea Before It’s Too Late (The Job-To-Be-Done Way)

August 7 @ 2:00 pm - 3:30 pm

How do you know if you’re onto something? And how do you assess its viability before investing time, resources, and energy? Enter the Job-To-Be-Done (JTBD) framework—a powerful methodology for understanding customer needs and designing solutions that resonate.

In this practical session, we’ll dive deep into the approach and have real-world case studies from volunteers right there in the room. You will walk away with the practical toolset and skillset required to ensure you’re on the right track before making significant investments.


ASL Interpretation and Captioning will be provided. To make a reasonable accommodation request or if you have questions about this session, please email Alexis Jones at ajones@ndi-inc.org. Please allow at least 3-5 business days’ advance notice; last minute requests will be accepted, but may not be possible to fulfill.